Amazon Auto Ads Boost Performance with Datadriven Keywords

Amazon Auto Ads Boost Performance with Datadriven Keywords

This paper delves into the refined management of Amazon automatic advertising keywords. Utilizing data-driven selection criteria, high-performing keywords are 'promoted' to manual campaigns, employing a combination of broad and exact match types. Furthermore, it proposes ROAS or conversion rate-based negative keyword strategies for underperforming terms. The aim is to assist sellers in optimizing their advertising structure, improving ad performance, and ultimately achieving sales growth. This approach emphasizes leveraging data insights to enhance both automatic and manual advertising strategies.

12/30/2025 Logistics Industry Insights
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Indonesia Tightens Rules on Tiktok Shop Operations

Indonesia Tightens Rules on Tiktok Shop Operations

The Indonesian government has introduced new regulations restricting payment transaction functions on social commerce platforms and requiring data isolation, posing a risk of business 'separation' for TikTok Shop Indonesia. This move stems from concerns about data security and fair market competition. TikTok is actively responding, with CEO Shou Zi Chew traveling to Indonesia for negotiations, and sellers launching support campaigns. Businesses expanding overseas need to be wary of political risks, diversify their strategies, and operate in compliance to ensure steady development in complex environments.

12/30/2025 Logistics Industry Insights
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Ebay Expands Secondhand Luxury Market to Boost Sales

Ebay Expands Secondhand Luxury Market to Boost Sales

Facing declining e-commerce market share, eBay is shifting its focus to the burgeoning pre-owned luxury goods market, aiming to revitalize its e-commerce empire. By optimizing the user interface, expanding product categories, and strengthening authentication processes, eBay hopes to stand out in a competitive landscape. However, the rise of new platforms and brand-owned resale stores presents challenges. Whether eBay can successfully navigate this shift remains to be seen.

12/30/2025 Logistics Industry Insights
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Amazon Influencer Marketing Drives Product Conversions

Amazon Influencer Marketing Drives Product Conversions

This article explores influencer marketing on Amazon, focusing on precisely connecting with high-value influencers to boost product conversion rates. It emphasizes multi-channel discovery, compliant partnerships, and building long-term, mutually beneficial relationships. The key is to identify influencers whose audience aligns with the target demographic and to ensure transparency and authenticity in collaborations. By leveraging the power of influencer endorsements, brands can significantly increase their visibility and drive sales on the Amazon platform.

12/30/2025 Logistics Industry Insights
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Saudi Arabias Social Media Ad Challenges Demand Caution

Saudi Arabias Social Media Ad Challenges Demand Caution

Saudi Arabia is cracking down on non-compliant social media advertisers, requiring independent website sellers to be vigilant. Saudi e-commerce advertising is strictly regulated, prohibiting false advertising and the use of unauthorized trademarks. All advertisements must be clearly labeled. Furthermore, influencers need licenses to promote products. Sellers should understand local regulations, standardize advertising practices, and avoid hefty fines. Non-compliance can result in significant penalties. Therefore, careful attention to advertising guidelines is crucial for success in the Saudi Arabian e-commerce market.

12/30/2025 Logistics Industry Insights
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Tiktok Faces Layoffs Localization Hurdles in Ecommerce Push

Tiktok Faces Layoffs Localization Hurdles in Ecommerce Push

Amidst the Silicon Valley layoffs, TikTok is expanding, showcasing its potential in social commerce. This article analyzes TikTok's e-commerce rise, its challenges, and strategies for success, emphasizing localized operations and refined services as key factors. The overseas social commerce market presents vast opportunities but also faces numerous hurdles, requiring continuous innovation and adaptation. TikTok's success hinges on understanding local market nuances and tailoring its approach accordingly to overcome regulatory and cultural barriers.

12/30/2025 Logistics Industry Insights
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Amazon Japan Offers Sellers Double Points to Drive Sales

Amazon Japan Offers Sellers Double Points to Drive Sales

Amazon Japan is launching a Double Points Week promotion, offering sellers an opportunity to boost product visibility and sales. Sellers must ensure at least 80% of their products are purchasable and offer at least 1% in points by February 16th. During the event, Amazon will match the points offered by sellers to buyers. Sellers should register promptly and optimize product listings to maximize the benefits of the promotion. This is a great chance to increase sales and attract more customers on Amazon Japan.

12/30/2025 Logistics Industry Insights
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Google Adapts SEO Strategies for Foreign Trade Amid Chatgpt Rise

Google Adapts SEO Strategies for Foreign Trade Amid Chatgpt Rise

AI technologies like ChatGPT are disrupting the search engine landscape, causing a decline in Google's traffic. As user habits shift from search to chat, websites face potential drops in organic traffic. Foreign trade enterprises should re-evaluate the value of SEO, embrace AI, diversify marketing channels, and enhance user experience. This is crucial to navigate the evolving landscape and usher in a new era of foreign trade marketing, adapting to the changing user behavior and leveraging AI for competitive advantage.

12/30/2025 Logistics Industry Insights
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UK Faces Energy Crisis As Consumers Prioritize Essentials

UK Faces Energy Crisis As Consumers Prioritize Essentials

UK consumers are actively responding to the energy crisis, with sales of thermal underwear and energy-efficient appliances surging. Despite a slight increase in retail sales value, actual sales volumes have decreased as high inflation exacerbates the cost of living crisis. Consumer confidence is down, leading to more cautious shopping habits. Retailers face the dual challenge of rising costs and declining purchasing power. The energy crisis is significantly shaping consumer behavior and impacting the UK retail landscape.

12/30/2025 Logistics Industry Insights
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Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

Amazon Sellers Adopt Datadriven Ads Amid Traffic Slump

This article addresses the challenges faced by Amazon sellers experiencing category traffic decline and proposes data-driven advertising optimization strategies. It covers key aspects such as precise bidding, breaking traffic bottlenecks, coping with category traffic downturns, and advertising for existing products. The aim is to help sellers achieve growth against the trend through refined operations and flexible strategy adjustments. By leveraging data analysis and optimizing ad campaigns, sellers can effectively combat traffic decline and improve overall performance on Amazon.

12/30/2025 Logistics Industry Insights
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